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2007.06.29

The second quarter '08 fundraising hype

Picphoto062907obamaclinton In a few days, each of the 2008 candidates will report their second quarter fundraising totals.  Today and tomorrow marks what political junkies like me call the 'expectations game'.  Campaigns strategically play down or play up their expectations based on which strategy will get the most positive media attention.

Already, the Clinton for President Campaign is saying they raised just under $30 million for this quarter, raising the bar incredibly high for Obama and Edwards.  By announcing early, Clinton's camp wants the media to be fixated on the following question: can Edwards and Obama match her.  Clinton is doing this because her campaign probably knows that neither Obama nor Edwards will meet that mark.  So when they finally do announce, the media can say, "Clinton is still the front-runner."

Of course, there can be surprises.  Last quarter, Obama waited for what seemed like forever before announcing that he surpassed Clinton in primary money.

Lastly, Bill Richardson announced today that he raised roughly $7 million this quarter, which is very impressive for a second tier candidate.  A few days ago, it was rumored that Richardson would even beat John Edwards in money.  I doubt that will be the case.  According to my sources, Edwards will raise somewhere between $9 million and $9.5 million.

So the big question then is how will Obama do?  Clinton will finish somewhere between $27 and $30 million.  Obama raised $25.7 million last quarter.  Some of the hype behind his candidacy has died down.  So will he do it?  We will know as early as Sunday.

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